Alpine Refrigeration & Heating Ltd ("Alpine," "we," "us," or "our") respects your privacy. This policy explains what personal information we collect, why we collect it, how we use and protect it, and your rights under Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA).
Who we are
Alpine Refrigeration & Heating Ltd is an HVAC and refrigeration service company based in Chilliwack, British Columbia, serving residential, commercial, and agricultural customers across the Fraser Valley since 1969.
Alpine Refrigeration & Heating Ltd
45933 Trethewey Ave
Chilliwack, BC V2P 1K4
Phone: 604.795.5777
Email: info@alpinemail.ca What information we collect
We collect personal information in two ways:
Information you provide directly
When you fill out a form on our website (such as the contact form, request-a-quote form, or callback request forms), you may provide:
- Your name
- Email address
- Phone number
- Street address, city, province, and postal code
- Property type (residential, commercial, agricultural)
- Service type you are interested in
- A message describing your request or inquiry
- Business name (for commercial inquiries)
Information collected automatically
When you visit our website, we automatically collect certain technical and usage information through cookies and similar technologies:
- Google Analytics 4 (GA4): We use Google Analytics to understand how visitors use our site. This collects anonymized data such as pages visited, time spent on the site, browser type, device type, and general geographic location (city or region level). Google Analytics uses cookies to identify returning visitors without collecting personal details like your name or email.
- Google Tag Manager: We use Google Tag Manager to manage our analytics and advertising tags. It helps us load scripts efficiently and track conversions.
- Google Ads conversion tracking: If you arrived at our site through a Google ad, we may track whether you completed a form submission so we can measure the effectiveness of our advertising. This involves click identifiers (gclid, gbraid, or wbraid) that link your visit to the ad you clicked. These identifiers are stored in a first-party cookie for up to 90 days.
- UTM parameters: If you arrive via a marketing link, we capture UTM parameters (source, medium, campaign) to understand which marketing efforts are effective. These are stored temporarily in your browser session.
Why we collect this information
We collect personal information for the following purposes:
- To respond to your inquiries: When you submit a contact or quote request, we use your information to get back to you about your HVAC or refrigeration needs.
- To provide services: If you become a customer, we use your contact and property information to schedule appointments, perform work, and communicate about your service.
- To improve our website: Analytics help us understand which pages are useful, where visitors have trouble, and how to make our site better.
- To measure advertising effectiveness: Conversion tracking helps us understand whether our online advertising is reaching people who need our services.
How we protect your information
We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure:
- Form submissions are transmitted over encrypted HTTPS connections.
- Our website is hosted on Cloudflare Workers, which provides enterprise-grade security and DDoS protection.
- Form submissions are stored securely in our hosting provider's database and access is limited to authorized staff who need it to respond to your inquiry.
- We use spam filtering techniques to protect forms from automated submissions.
Who we share information with
We do not sell your personal information. We may share your information with the following service providers who help us operate our business:
- Cloudflare: Our website hosting and security provider. Cloudflare processes web requests and may collect technical data like IP addresses for security purposes. Cloudflare Privacy Policy
- Google: Provides analytics (Google Analytics 4), advertising services (Google Ads), and tag management (Google Tag Manager). Google Privacy Policy
- Resend: Our email delivery service that sends form submissions to our team. Resend Privacy Policy
These service providers are bound by their own privacy policies and applicable data protection laws. We may also disclose information if required by law or to protect our legal rights.
Cookies and how to opt out
Cookies are small text files stored in your browser that help websites remember information about your visit.
Cookies we use
- Google Analytics cookies (_ga, _ga_*): Used to distinguish users and track site usage. These expire after 2 years of inactivity.
- Google Ads cookies (_gcl_au, _gcl_aw, _gcl_gb): Used to track ad conversions and store click identifiers (gclid, gbraid, wbraid). These typically expire after 90 days.
- Cloudflare cookies: Used for security and performance purposes.
How to opt out
- Browser settings: You can block or delete cookies through your browser settings. Most browsers let you refuse all cookies or accept only certain ones. Note that blocking cookies may affect site functionality.
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting data about your visits.
- Google Ads personalization: Adjust your ad settings at Google Ads Settings to control personalized advertising.
How long we keep your information
- Form submissions: We retain form submission data for as long as needed to respond to your inquiry and provide any requested services, plus a reasonable period for follow-up. Typically, this is up to 3 years after your last interaction with us.
- Analytics data: Google Analytics data is retained for 26 months by default. After this period, the data is automatically deleted.
- Customer records: If you become a customer, we retain your service records in accordance with our business needs and any applicable legal requirements.
Your rights
Under Canadian privacy law (PIPEDA and BC PIPA), you have the right to:
- Access your information: Request a copy of the personal information we hold about you.
- Correct your information: Ask us to update or correct inaccurate information.
- Withdraw consent: Withdraw your consent to our collection, use, or disclosure of your personal information, subject to legal or contractual restrictions.
- Complain: If you believe we have not handled your personal information appropriately, you can file a complaint with the Office of the Privacy Commissioner of Canada or the BC Office of the Information and Privacy Commissioner.
Contact us about privacy
If you have questions about this privacy policy or want to exercise your privacy rights, contact us at:
Alpine Refrigeration & Heating Ltd
Attn: Privacy
45933 Trethewey Ave
Chilliwack, BC V2P 1K4
Email: info@alpinemail.ca
Phone: 604.795.5777 Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Effective date" at the top of this page. We encourage you to review this policy periodically.